It started out pretty rocky. Most personal care companies create derivative products. They start with an existing formula, like baby powder, and then tweak it slightly. This approach didn't hack it. After relieving three different chemists of their duties, the team finally found and hired John Mizlialko. As a normal, athletic and sweaty guy, John immediately saw the team's vision and began developing what would become Chassis. It's an entirely new take on men's powder. Featuring the industry exclusive Hydro Shield technology, Chassis stays working all day long, even after excess perspiration. Early test groups confirmed that Chassis was going to be a hit. And thousands of satisfied customers have now made Chassis one of the best-selling powders in the world. There was only one question: What if the world's first premium powder wasn't enough?
As good as Chassis powder was, testing uncovered opportunities for further advancement in men's care down there. Research showed that many men have discovered shampoo and hair conditioner as excellent products to soften body hair in their nether regions. They've also adapted by re-purposing body oils and other products to reduce friction. All of these efforts were done to prevent the horror known as chafing. From here the idea for the Chassis 5-in-1 Shower Primer was born. By deep cleaning, destroying odor, moisturizing skin, softening body hair and reducing friction, this product is the right way to start your day.
And because sometimes, no matter what happens, life gets extreme. A 12-hour flight. White-water rafting. 36 holes of golf. No matter how good a powder is, men need additional protection. Whether it's used for prevention or relief, Chassis Extreme Cream is the answer.
After four long years of R&D, the three formulas were finally perfected. Independent dermatologists verified their safety and stability. The custom packaging was optimized for ease-of-use. And finally, it was ready for market introduction. As the first complete line of premium products for sweat, odor and chafing, Chassis is changing Man Care for Down There.